Issue #1415 (Lady Gaga)
With new album MAYHEM on the way, Interscope’s inimitable Gaga earned multiple memorable looks during Grammy week. These included an uplifting FireAid finale and several Grammy-show moments—notably her soulful “California Dreamin'” duet with Bruno Mars and the playing of her freaky, fascinating new “Abracadabra” video in its entirety as a Mastercard ad (the latest marketing coup by Janick, Berman and company). Oh, and that other thing she did with Bruno, “Die With a Smile,” which is still #1 worldwide, won a big Pop trophy, prompting a heartfelt speech by the superstar defending LGBTQ+ rights. Then, on 2/9, came her soulful Bourbon Street rendition of "Hold My Hand" moments before the Super Bowl to honor first responders in the wake of the New Orleans terror attack and the California wildfires, which set the uplifting, unifying tone for the entire event.
With new album MAYHEM on the way, Interscope’s inimitable Gaga earned multiple memorable looks during Grammy week. These included an uplifting FireAid finale and several Grammy-show moments—notably her soulful “California Dreamin'” duet with Bruno Mars and the playing of her freaky, fascinating new “Abracadabra” video in its entirety as a Mastercard ad (the latest marketing coup by Janick, Berman and company). Oh, and that other thing she did with Bruno, “Die With a Smile,” which is still #1 worldwide, won a big Pop trophy, prompting a heartfelt speech by the superstar defending LGBTQ+ rights. Then, on 2/9, came her soulful Bourbon Street rendition of "Hold My Hand" moments before the Super Bowl to honor first responders in the wake of the New Orleans terror attack and the California wildfires, which set the uplifting, unifying tone for the entire event.
With new album MAYHEM on the way, Interscope’s inimitable Gaga earned multiple memorable looks during Grammy week. These included an uplifting FireAid finale and several Grammy-show moments—notably her soulful “California Dreamin'” duet with Bruno Mars and the playing of her freaky, fascinating new “Abracadabra” video in its entirety as a Mastercard ad (the latest marketing coup by Janick, Berman and company). Oh, and that other thing she did with Bruno, “Die With a Smile,” which is still #1 worldwide, won a big Pop trophy, prompting a heartfelt speech by the superstar defending LGBTQ+ rights. Then, on 2/9, came her soulful Bourbon Street rendition of "Hold My Hand" moments before the Super Bowl to honor first responders in the wake of the New Orleans terror attack and the California wildfires, which set the uplifting, unifying tone for the entire event.